What they do, plainly
A short summary of the business and the customers they sell to, written from their own site.
Pre-call Brief · Deals AI
A one-minute brief before every sales call
Open the prospect’s website and click Pre-call Brief. Get what they do, who they sell to, likely pains, questions to ask, signals worth mentioning and an opening line, all from what’s actually on their site.
- Pay once, no subscription
- Plus 13 more sales tools
- 14-day refund
The real extension, not a mockup
Without Pre-call Brief
- Five minutes skimming their site while the call connects
- Opening with “so, tell me about your company”
- Generic questions that could fit any prospect
With Pre-call Brief
- Their business summed up before you dial
- Questions tied to their likely pains
- An opener that shows you did your homework
6
sections in every brief
~1 min
to read before the call
4
AI providers supported
What Pre-call Brief does for you
Pains and questions
Likely pains for a company like theirs and discovery questions to ask about them.
An opening line
A personal first sentence for the call or your email, built on something real from their site.
No made-up facts
It only uses what the page says. Tell it what you sell and the brief is tailored to your offer.
Three steps, right in your toolbar
- 1
Open their website
The homepage or any page about what they do. You can also paste text instead.
- 2
Click Write brief
Add what you sell for a sharper brief. It’s pre-filled from your profile.
- 3
Copy it to your notes
Copy the whole brief or just the opener, and walk into the call prepared.
Uses your own Claude, GPT, Gemini or DeepSeek key. You pay the AI company directly, usually well under a cent per use. How the AI works
Everything it handles
- What they do and who they sell to
- Likely pains
- Questions to ask
- Signals worth mentioning
- A personalised opening line
- Works from the page you’re on, or pasted text
Who it’s for
Back-to-back discovery calls
Prep for the next call in the minute between meetings.
Cold calling
Open with something specific to their business instead of a script.
Personalising cold emails
Use the opener and signals as the first line of your email.
Works well with
Same extension, same price. These pair naturally with Pre-call Brief.
Pre-call Brief questions
Something else? or email us.
Which AI does it use?
Your own key from Anthropic (Claude), OpenAI (GPT), Google (Gemini) or DeepSeek. You pay the provider directly, usually well under a cent per brief.
Does it make things up?
It’s told to use only what’s on the page. If the site doesn’t say something, the brief won’t claim it.
What does it read?
The text of the page you have open, once, when you click. That text is sent to the AI provider you chose to write the brief.
Do I need an account?
Yes, the AI tools need you signed in with your email (a 6-digit code, no password) and an AI key added in Settings.
Can I buy Pre-call Brief on its own?
No. Pre-call Brief comes with all 14 tools in Sales Util, for one payment of $29 (the launch price until December 5, then $49). No subscription, and a 14-day refund if it isn’t for you.
Which browsers does it work in?
Chrome and other Chromium browsers: Edge, Brave, Arc, Opera and Vivaldi. One license covers up to 3 browsers. Firefox and Safari aren’t supported yet.
Pre-call Brief, plus 13 more tools. One payment.
Every tool in Sales Util, every update, in your browser for good. No subscription.
LifetimeLaunch price
$29$49
One-time payment. Goes up to $49 after December 5 (… left).
Get Sales Util14-day refund, no questions asked
Prices in USD. Taxes may apply.
Already bought? Add it to Chrome
- All 14 tools, and every tool we add later
- Free updates, no subscription
- AI tools with your own Claude, GPT, Gemini or DeepSeek key
- Your work saved to your account, in any browser
- Use it on up to 3 browsers: Chrome, Edge, Brave, Arc, Opera or Vivaldi
- AI keys encrypted and kept only in your browser
- 14-day refund, no questions asked